President Donald Trump has signed an executive order aimed at cracking down on companies that falsely label products as “Made in America,” a move the White House says is designed to protect consumers and strengthen confidence in American manufacturing.

The directive instructs federal agencies to intensify enforcement of existing rules governing country-of-origin claims and to coordinate efforts against deceptive marketing practices.

Officials said the action responds to growing concerns that some companies are exploiting the patriotic label despite sourcing significant components or manufacturing processes overseas.

Under U.S. regulations, products advertised as “Made in USA” must be “all or virtually all” produced domestically, meaning that nearly every component and stage of production must originate in the United States.

Federal regulators say violations of the rule can constitute deceptive advertising and expose companies to legal action, including civil penalties and injunctions.

The White House said the order will strengthen coordination between enforcement agencies and encourage more aggressive oversight of companies suspected of misusing the label.

Officials argued that ensuring accuracy in country-of-origin claims helps consumers support American workers and businesses with confidence.

President Trump has made revitalizing domestic manufacturing a central priority of his economic agenda, frequently highlighting the importance of ensuring that American industry receives fair recognition and support.

Administration officials said the order reinforces that strategy by ensuring that companies benefiting from the powerful “Made in America” brand meet strict standards.

Regulators have already begun stepping up scrutiny of labeling practices.

Federal consumer-protection authorities have warned companies that marketing goods as American-made without meeting the required standard may violate federal law and trigger enforcement actions.

Investigations have also focused on online marketplaces where third-party sellers may advertise products as U.S.-made despite foreign sourcing.

Supporters of the initiative say the measure will help prevent unfair competition against manufacturers that genuinely produce goods in the United States.

By tightening oversight and enforcing accurate labeling, the administration aims to ensure that American consumers can rely on the authenticity of the country-of-origin claims they see on store shelves.