In a candid moment on her sister Khloé Kardashian's podcast, Khloé in Wonder Land, Kim Kardashian revealed that she once staged a fake visit to Britney Spears to gain tabloid attention. The incident took place in the mid-2000s, before Kim became a household name. At the time, she was hungry for fame and admits she would go to great lengths to appear relevant.

According to Kim, she and close friend Jonathan Cheban learned where Britney Spears was staying in New York and hatched a plan to arrive at the hotel uninvited, posing as if they were visiting the pop star. They got a ride in a Rolls-Royce and staged their arrival precisely where paparazzi were stationed. The plan worked—photographers swarmed them, assuming they were part of Britney’s inner circle. The next day, their photos appeared on magazine covers.

Kim admitted they never actually met Britney that day. Instead, they spent 20 awkward minutes hiding in a hotel phone booth before slipping out and catching a cab home. “We just gamed the system,” Kim recalled, unapologetically. “It was all about visibility.”

She described the years between 2006 and 2009 as a period when she was willing to do nearly anything to build a public persona. The now-megastar acknowledged her tactics were desperate—but effective. The anecdote also sheds light on a pre-social media era of celebrity culture, when timing, location, and calculated appearances drove public perception.

The confession highlights the lengths to which early-stage celebrities once went to manufacture fame. Kim Kardashian’s rise from obscurity to global brand illustrates not only the power of media manipulation but also how a single viral image could set the trajectory for an empire. Her story is both a commentary on celebrity culture and a reflection of its evolution.